B2B Lead Generation

Training, Tips, Tools & Resources

Generate sales leads, customers, and revenue.

  • Dealing with Difficult Questions in Sales

  • Broad Targets with a Specialty Niche

  • Top Ten Best Practices for Engaged Agents

  • Internal Business Referrals - Have you ever tried to reach a decision maker where they simply refused your call because they did not know you?   Cold calling and telemarketing is a tough jobs.   Studies have shown that 84% of Executives are more likely to accept an internal referral than an outside cold call. When calling ...

    Continue reading
  • Profiling Your Prospects - Do you ever wonder if you are reaching out to the correct audience?  Spend some time profiling your target market. You might want to send out mailers or emails to those that could be part of your targeted audience and see if interest peaks. If the area is saturated, you will ...

    Continue reading
  • Cold calling gatekeeper tactics - What is the best way to handle a tough gatekeeper when you are making sales calls? Rich Enterprises has some of the best, most professional marketers working for us and each of them have insider secrets and tactics that make them successful.  We have found that the best way to handle ...

    Continue reading
  • Voice mail and Telemarketing - Leaving a voicemail is not challenging, but leaving one that piques someone’s interest enough to return your call is something entirely different.  In b2b telemarketing and cold calling, a strong effective voicemail increases the likelihood of returning calls – which ultimately increases your odds of getting sales leads and qualified ...

    Continue reading
  • Soft selling in sales and telemarketing - What is the difference between hard sales and soft selling? In traditional sales (hard sales), you will get to the point of the conversation, and push your product or service with an “I am not taking no” for an answer approach. With soft sales, you are taking a ...

    Continue reading
  • Sales goals for marketers - As a manager, you need to set sales goals for your team.   Setting goals can be a bit tricky and requires strong in-depth industry knowledge.   If you set goals too high, your sales team will become frustrated as they continually fail.  If sales goals are too low, those goals may ...

    Continue reading
  • Basics for follow-up sales calls - You might think that follow-up calls are not rocket science but you would be surprised how many people don’t know how or when to make them. Here are the Basics for follow-up sales calls: Contact your previously contacted clients within 2 days of first contact whether this is by ...

    Continue reading
  • Expectations for a Telemarketing Campaign - Every marketing campaign starts with expectations regarding the results and what the outcome should be. What should you expect with a new campaign? These factors come into play when looking at results: Calls per hour – How many calls per hour are considered productive? When looking at the total ...

    Continue reading
  • Common Mistakes in Sales – We have all been there and made mistakes during a sales call. What are the top mistakes in the telemarketing industry? First is organization. There is nothing worse than making a sales call but not being prepared for the needs of the customer. With any sales campaign or standard operating ...

    Continue reading

We’re Waiting To Help You

Get in touch with us today and let’s start transforming your business.

Contact Us