B2B Lead Generation

Top Ten Best Practices for Engaged Agents - Every telemarketing company will have a list of the top business practices that work for them. Here are a few that make our list: 1. Continual Training: Keeping your techniques new and fresh will help even the most seasoned sales professional keep up with the latest and ...

Brainstorming to Overcome Road Blocks - When making sales calls, you may sometimes feel that you’re not getting anywhere or at a roadblock. One of the best ways I find to overcome a roadblock is to really sit back and evaluate the situation. Some of the questions you may want to ask are: Do I ...

Best Email Subject Lines - How important is an email subject line? The heading of an email or the subject line is often overlooked and thought to be the least important part of an email but keep in mind that the heading is the first thing a prospect sees and is the key to being ...

Direct Mail Effectiveness Techniques – Using effective direct mail techniques with direct mail campaigns are still meaningful and cost-effective tools to target your customers and prospective clients. Direct mail pieces of different types can be used to reach your audience. However, your campaign will be most effective when you match your direct mail piece to ...

Brevity is key! - Have you ever heard the saying “short and sweet?” That is truly the case in sales and telemarketing. When a contact answers the call, you have about 10 seconds to either pique their interest or to hear an objection. Brevity is the answer. Prepare your pitch before you make the cold ...

Good timing for sales and telemarketing calls - Timing can refer to many things. It does not always mean what time of day to call. Timing can be sales/budget cycles for your business prospect. Be aware of the industry you are calling. If you are telemarketing to a retail industry, chances are it will be easier ...

Internal Business Referrals - Have you ever tried to reach a decision-maker and they simply refused your call because they did not know you?   Cold calling and telemarketing is a tough job. Even the most seasoned professionals have a rough time getting past the infamous gatekeeper and reaching the intended target – the decision-maker.    ...

Profiling your prospects - Do you ever wonder if you are reaching out to the correct audience?  Marketing prep takes time if you are going to get in front of the right target. Spend some time profiling your target market. Some companies try a market research type campaign which really polls companies to see what ...

Cold calling gatekeeper tactics - What is the best way to handle a tough gatekeeper when you are making sales calls? Rich Enterprises has some of the best, most professional marketers working for us and each of them have insider secrets and tactics that make them successful at their job.  We have found that the best ...