Design Elements of Collateral

Design Elements of Collateral

Decide on what type of marketing collateral is needed for your business and then create great marketing pieces to promote your services.

Use flyers and brochures that contain bright colors that are eye appealing. Choose design elements that are professional and clean with a clear message.

Make sure the images and text on your marketing collateral capture your audience. Ensure that your collateral is not only easy to understand, but flows smoothly without causing confusion. Add catch phrases and slogans to your marketing pieces.

Create matching business cards to go with your marketing collateral. Sometimes, contacts will hold on to a business card rather than a bulky brochure.

Decide what collateral best represents your company and integrate them into all your marketing efforts.