One of hardest part of marketing can be answering tough questions. We always want to say the right thing at the right time and give the best response to a prospects question. Building rapport and developing trust is very important in marketing with any business. If prospects don’t trust you then chances are you won’t maintain a long-term business relationship. When you develop a good relationship with your clients, communication is easy.
Product knowledge is by far the most important aspect of setting appointments and selling to customers. Sales people should know everything we can about our product or service. We need to know the benefits, how they will better the prospects business and make their jobs easier. However, there will be times when asked questions in sales that we do not know the answers. Be honest and let them know – “That’s a great question! I don’t know the answer but will gladly get it for you”.
Here are simple responses to questions:
1. Acknowledge the question by saying that is a good question. 2. Acknowledge you can’t answer the question by professionally admitting you don’t know the answer. 3 . Ask for permission to get back with them. 4. Ask for direct contact information (phone number and email address). 5. Set a specific time and date to get back with the prospect with an answer.
Make it a practice to follow-up with prospects. If you said you will have an answer by the end of business, follow-up with the contact at that time – even if you don’t have the answer. Trust and relationship building depend on honesty and business ethics. Always complete your required tasks.
How does your marketing team handle tough questions? Rich Enterprises Inc has a team of seasoned professionals that know how to think quickly on their feet and build rapport with prospects.
Let us partner with you with a new marketing campaign!
Since 1999, we have helped business across the USA and Canada reach their sales goals. We offer a suite of lead generation, telemarketing and inside sales services, that delivers the magic recipe to ensure your success!
Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must always seek new revenues and opportunities in order to succeed. Our core mission is to increase the sales and revenues of our clients by providing qualified sales leads and new appointments through cold calling, B2B telemarketing, business development, and inside sales services. Our business is growing your business!