Have you ever heard the saying” You cannot teach an old dog new tricks?” Since I manage a team of marketing professionals, I see many different working styles. I work with a team of marketers that are between the ages of 25-65. The seasoned generation of marketers have their way of doing sales and are not readily open to change. They have been doing things a certain way that is successful for them and don’t see a need to “Fix what is not broken”.
The younger generation (the newbies to the sales world) also have their way of prospecting and have a tendency to text or email but prefer not to make cold calls.
What works best-old fashion sales calls or modern selling?
The answer is in the marketing program. Since we are all so connected with smart phones, WI-FI and mobile devices, many prospects prefer a combination of ole fashion phone calls as well as reaching out via email. I know when I am working and a call comes in, I have the option to answer the call or let it go to voicemail. I know that a call will take a minimum of 10-15 minutes depending on the conversation. I can respond to an email rather quickly and can respond on my available time.
Rich Enterprises has a seasoned team of marketing professionals. The average age of our team is 45 years old. We have marketers that have been in sales for 20+ years and have proven sales records. We continually work/coach our team to get the best results for our clients.
Let us be your next marketing team! (888) 443-5247.