B2B Lead Generation

Profiling Your Prospects - Do you ever wonder if you are reaching out to the correct audience?  Spend some time profiling your target market. You might want to send out mailers or emails to those that could be part of your targeted audience and see if interest peaks. If the area is saturated, you will ...

Cold calling gatekeeper tactics - What is the best way to handle a tough gatekeeper when you are making sales calls? Rich Enterprises has some of the best, most professional marketers working for us and each of them have insider secrets and tactics that make them successful.  We have found that the best way to handle ...

Voice mail and Telemarketing - Leaving a voicemail is not challenging, but leaving one that piques someone’s interest enough to return your call is something entirely different.  In b2b telemarketing and cold calling, a strong effective voicemail increases the likelihood of returning calls – which ultimately increases your odds of getting sales leads and qualified ...

Happy Holidays from Rich Enterprises Inc! We want to wish everyone a Merry Christmas and a Happy New Year! We hope everyone has a joyous holiday celebration with family and friends! Our holiday business hours are: Closed Thursday 12/22/2022 through 12/30/2022. We will resume normal business hours on Monday 1/2/2023. Happy Holidays!   ...

Soft selling in sales and telemarketing - What is the difference between hard sales and soft selling? In traditional sales (hard sales), you will get to the point of the conversation, and push your product or service with an “I am not taking no” for an answer approach. With soft sales, you are taking a ...

Sales goals for marketers - As a manager, you need to set sales goals for your team.   Setting goals can be a bit tricky and requires strong in-depth industry knowledge.   If you set goals too high, your sales team will become frustrated as they continually fail.  If sales goals are too low, those goals may ...

Basics for follow-up sales calls - You might think that follow-up calls are not rocket science but you would be surprised how many people don’t know how or when to make them. Here are the Basics for follow-up sales calls: Contact your previously contacted clients within 2 days of first contact whether this is by ...

Happy Thanksgiving! - There are so many things to be thankful for this holiday season! At Rich Enterprises Inc, we are thankful for another year of health and happiness as well as thankful for all of our clients, our marketing team, and our families! We want to wish each and everyone a Happy Thanksgiving! We ...

Expectations for a Telemarketing Campaign - Every marketing campaign starts with expectations regarding the results and what the outcome should be. What should you expect with a new campaign? These factors come into play when looking at results: Calls per hour – How many calls per hour are considered productive? When looking at the total ...