Lead Generation for Refrigeration

Customized Marketing Plans for Your Success

The success of refrigeration lead generation hinges on partnering with a sales team that understands both your industry and the needs of your customers. Rich Enterprises has been developing successful campaigns for the refrigeration market since 2005. Our B2B lead generation services for commercial refrigeration and industrial refrigeration vendors include cold calling and appointment setting.

Our experienced marketers will make 200 to 1000 prospecting and cold calls on your behalf every week, allowing you to better penetrate your market by locating new customers for purchasing new and used refrigeration equipment, emergency repair service, periodic maintenance for their current refrigeration equipment, long-term maintenance agreements, and refrigerator repair contracts. We’ll find prospects with a willingness to seek new vendors for their chiller, cooler, and refrigeration maintenance and repair needs.

Refrigeration Lead Generation Process

When you partner with Rich Enterprises, we work as an extension of your inside sales team. Because we specialize in serving industrial and commercial refrigeration vendors, each of our sales representatives has an understanding of the industry that other inside sales and appointment setting services simply cannot provide.

Our refrigeration lead generation program includes:

  • Developing scripts and training materials based on your specifications to craft an effective, cohesive, and consistent sales strategy.
  • Putting together a list of prospects for commercial telemarketing and cold calling based on type of business, refrigeration equipment, number of employees, location, and annual revenue.
  • Qualifying prospects by asking probing questions through an initial refrigeration assessment that assess their specific needs, including their current refrigeration equipment (chillers, coolers, freezers, ice machines, evaporators, cooling towers, and condensing units) and willingness to seek new vendors.
  • Distributing your refrigeration company’s marketing collateral to interested prospects, then following up as needed to schedule in-person sales appointments.
  • Providing you with regular reporting and monitoring your marketing program closely to ensure that you’re getting the return on investment that you expect.

The refrigeration leads we generate for your business are ready to be converted into sales and contracts by your own outside sales team. Our skilled marketers will fill your sales pipeline to increase your refrigeration company’s revenue.

We’re Waiting To Help You

Get in touch with us today and let’s start transforming your business.