B2B Lead Generation Email Marketing: Marketing Collateral and Email Templates
With any telemarketing program, marketing collateral can be key to success. Distributing strong and highly relevant email messages are certainly one way to provide more information to interested prospects. When planning your campaign, review your email message templates to determine how well they blend with your calling approach and enhance those messages to ensure that they offer appeal to your market – both in terms of aesthetics and content.
Statistics show that email marketing is effective and will remain so in the coming years.
Make sure to add an email signup form on your website and offer a coupon or a high-value content in exchange for signing up.