B2B Lead Generation Strategy – Referrals are key to showcasing your company
Satisfied customer referrals are the best way to showcase your services for those that are new to your business.
In order to ensure the great success in sales conversion, you should prepare for a list of references, business testimonials, case studies, and written reference letters. These tools will become instrumental in your sales process and will help you increase your current client base.
Ask previous and current clients for a letter of reference. Requesting a letter from your customers eliminates the calls and emails they might receive during their busy business day. Nothing promotes business better than a happy customer telling a friend/acquaintance what a great job you did or how well your product worked for them.
Give promotional items such as cards, hats, and coupons out for those that send business your way. Contact Rich Enterprises for ideas on how to get business referrals and the best way to market your services either by cold calling, lead generation or appointment setting.