Broad Targets with a Specialty Niche
Upon inception, all businesses determine their business offerings and their target market. Once the basic business foundation is in place, you should develop a special niche within that market.
For example, if you are Landscaping services, determine what aspect of the industry you are offering, who you are targeting and how to adapt your presentation.
Once the baseline is in place, create a marketing game plan for the new niche:
First – Identify your potential customers. Do you want to work with consumers or work in the commercial industry? If you are targeting businesses, be prepared to talk about pain points and helping them increase their revenue, while adapting those points to that unique target market.
Next – Complete market research. Find out what your competitors are offering and make your offer better. Know the pros and cons of your competition as well as demographics. Maybe your competition only works with customers in a certain area. Geographical research could be very important for successful niche marketing.
Finally – Compile your findings. Become the industry expert sought out by consumers and businesses alike. Choose the best time to test the waters and get ready to “Be the best in the Business”.