Distinguishing your business from competition
One great way to start distinguishing your business from the competition is to provide great customer service. Provide services to your customers that may be unique to all of the other companies out there. Perhaps you can provide a 24 hour customer service program such as a 24/7 emergency call line and a chat function on your website for immediate assistance.
Second, utilize the internet for a unique opportunity to provide a website that stands out among businesses in your like industry. Make your website professional and unique to your market. Have a easy to remember website address for easy recall. Make your website easy to find with up to date search engine optimization.
Create exclusive offers and special rates for first time customers on the home page. Provide incentives that create a sense of urgency that will have your customers jumping on immediate opportunities.
Create a message/information on your company that is easy to understand and clear. Let prospects know what to expect from your company. Hire seasoned team members that reflect you and your business well. Staff is the forefront of your business and the first person customers talk to when approaching your company.
Setting your business apart from the competition can be as simple as having a product that no one offers, maybe a service that is unique to your market or exceptional customer service.
Whether you are seeking a new market, a cool marketing program or just a way to retain current customers with a customer service campaign, contact us to help.
Our services can include: Warm calling campaigns for customer service, market research for penetration into a new market/area or appointment setting to close sales on new business.