Effective Use of Marketing Collateral

Effective Use of Marketing Collateral   Every business should have a collection of marketing collateral pieces to represent their products and services. These pieces might include brochures, data sheets with an overview of your product or service features and white papers of a technical nature showing why your products or services are useful to your industry as well as why your product outshines the competition.  

Marketing material should be effectively utilized as part of your organization’s overall marketing strategy and website to help build long term sales.  

Proper Content – make sure you are using the proper content for your marketing collateral. Use materials that not only advertise your products and services and are pleasing to the eyes.  

Use information that presents the benefits that you offer to your consumers and clearly defines why you are different from your competitor. Your potential consumer has a need, so emphasize and reinforce their need for your product or service and how choosing your product will enhance their business.
Design elements of your marketing material – Decide on the type of marketing materials needed for your business and then create great pieces to promote your services.  

Use pieces that are strong and best publicize your business and are eye appealing. Design elements that are related to your logo and brand with text and vivid color schemes that are clean, professional and easy to read.

Make sure the images and text capture your audience. Ensure that your collateral is not only easy to understand, but flows smoothly and rapidly without causing confusion.  

Everything that you create should be friendly, inviting and persuasive. You pieces are not only catching the attention of your target audience need to not only catch the attention of your target audience, but also hold their attention long enough to present your products and services and win them over.  

Decide what collateral best represents your company and integrate them into all marketing efforts.   If you need help with brochures and custom PDFs, contact us for help (888) 443-5247.

For more information, please view our website or our blog for marketing articles.
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