How COVID-19 Is Impacting B2B Lead Generation

There’s no way around the fact that business is changing in the face of the COVID-19 pandemic. For those of us in the B2B world, it means clients may be restructuring their budgets to account for decreased revenue, but with some strategic thinking, this doesn’t necessarily need to spell disaster for your business. Here are some of the impacts COVID-19 is having on B2B lead generation.

Sales Pipelines Matter More Than Ever

Just like your clients, you might also be looking at ways to cut your budget. If cutting down on marketing and sales is one of the ways you’re hoping to save money, it will cost you in the long-term.

Your thinking might be that with so many businesses hurting right now, trying to make sales is a waste of time and money. It’s important to remember, though, that not every business is suffering. Some are even experiencing increased revenue because of the pandemic. It might be a good time to rethink your target audience, but it’s not a good time to shut down your sales pipeline.

To account for the fact that you’ll be losing clients, at least temporarily, to COVID-19 shutdowns and budget cuts, it’s a good time to go all in on pursuing new leads. Outsource your inside sales to Rich Enterprises and we can help you find qualified leads to replace the clients you’ve lost with our B2B telemarketing services.

Businesses May Need Your Services

Are your competitors closing up shop or dropping the ball with their clients? Are their services so in-demand during the pandemic that they’re booked months out? You may have some opportunities to gain market share by filling the voids left by your competitors, offering superior service, or by providing more competitive pricing.

When our team at Rich Enterprises makes calls on your behalf, we ask all the right questions to start building a relationship with potential clients so your outside sales team can close the deal.

Your Sales Team Can Increase Their Efficiency

Rich Enterprises and your outside sales staff can work together like a well-oiled machine during the pandemic—now, instead of doing one or two in-person presentations, your outside sales team can tackle several virtual presentations in a typical work day. We can set up the appointments for you while your staff takes care of the rest.

Outsourcing B2B Lead Generation Saves Money

If your business is facing tough decisions as a result of the pandemic, one way to reduce costs is to outsource your sales team. 

You may benefit from restructuring your sales department and focusing all of your staff on outside sales while having Rich Enterprises handle all inside sales and appointment setting, or simply reduce the number of members on your sales team. Either way, you’ll find that outsourcing B2B lead generation yields a better return on investment than having inside sales handled in-house.

Learn More About Our B2B Lead Generation Services

If you’d like to discuss how Rich Enterprises can help your business thrive during the COVID-19 pandemic, contact us today at 888-443-5247.