Initial conversations with prospects
Every marketing company has their own “style or technique” for making cold calls. When a company decides they want to use our marketing services for their business, we have conference call to talk about their business. This call will allow us to ask questions about their business such as:
- What is your niche?
- Who do you want to target?
- What makes your business stand out in the crowd?
We develop a customized program/script for every business that comes on board with us as a client. This program is tailored to the business and will start with who they are and how they can help their targeted businesses. We must also let the prospect know how services or products will benefit the prospect and bring added value to their company and do this in the initial conversation. After all, you have about 15 seconds to get enough information to a prospect to peak their interest.
Prospects are familiar with sales calls, telemarketers, and others that do telephone business. The tone of a call should be very “conversational” and not become too “salesy.” Our ultimate goal is to establish a great relationship with prospects while building rapport and creating long term business prospects.