How to prepare for contacting a new lead since lead follow-up is essential in sales. Let’s begin by deciding how you will communicate with your prospect. Let’s first review the reports. What does your report have available for you to use as a guideline? The reports will help you determine where to begin your approach.
The notes from the report should
include the name of the exact contact, the company name, their title, telephone
number, email address, business address and details about the conversation your
prospect had with Rich Enterprises and other helpful information.
Read your reports thoroughly. Notes
included in the report in many cases, give you a “feel” for the type of
conversations to date. Notes will steer you in the right direction and from
those details, it can enable you to continue from those previous points.
Other helpful ways to follow-up with
your lead is to know about your prospect. Perhaps knowing exactly which
position your prospect is in, will be important to know for determining how far
you can go with your conversation.
For example, is your prospect the
Director or the assistant? Is your prospect brand new in their position or even
the C.E.O. of the company? Is this prospect male or female? Are they the
decision maker or involved in the decision-making process? This information is
helpful before beginning your follow-up.
Lastly, reviewing the company’s
website is an extremely helpful tool. A company’s website can give you a wealth
of information; such as how long the company has been in business, the
company’s mission statement and their objectives, as well as different
departments with contact names and phone numbers to utilize.
These helpful tips can be used as
guidelines before making follow-up calls to your leads. The more knowledgeable
you are before your call, the more comfortable and confident you will be to
close the sale. Lead follow-up is essential to keep a full sales pipeline for
How do you handle lead follow-up? Rich Enterprises Inc has marketing programs to fit every need! Check us out: www.richworldwide.com or contact us to schedule a call: Online Calendar – Schedule time to talk