We all have those prospects that we have contacted multiple times but no sale has ever been made. We like to call them our “exhausted” contacts or records. What can you do to re-engage with old prospects?
Start a newsletter. Use your acquired email addresses for a bi-monthly newsletter. Newsletters are a great way to continually touch prospects without harassing them with a phone call. Use the newsletter to provide prospects with:
- Company updates
- Sales or specials
- New products or services
- Articles or stories
Use a newsletter service company such as Constant Contact to help with templates and scheduling. Rich Enterprises has a variety of marketing packages and would love to prepare your next newsletter. Contact us for details (888) 443-5247.