When starting a marketing program, it is imperative to review the daily reports on your account. This would include reading the notes from each and every call made on behalf of your account as well as reviewing the script and the overall progress.
When we start a marketing campaign for a new client, we highly recommend that they review the daily reports and look for frequent common objections as well as trends in the call flow.
Feedback to the marketing team is very important in the early stages of the program. If you are reviewing the reports and you see an objection that is commonly heard, you might have a better rebuttal or way to handle the call.
How do you review your marketing efforts? Our marketing programs are reviewed in 3 steps:-1st by the Management team, 2nd-the program manager with daily detailed review and 3rd- the marketer providing feedback on the calls and contact list.