Rejuvenating dead leads
Over the course of your business span, you will generate many leads that turn to sales and some with other outcomes, such as referrals, future callbacks, or even dead leads. Many of the leads that are acquired can become dormant and stifled in your system and may need to be rejuvenated.
Keep in touch with your client base. There are many ways that this can be done without overdoing it. Dead leads can certainly develop into active future client and might need a gentle nudge of your company products or services. Dead leads can be a significant source of revenue that has not yet been explored.
Timing is very important key to successful marketing. Frequently keep prospects updated on your company’s current services and product availability. You could start a monthly newsletter or put together a warm calling sales program that would allow you to reach out to dead leads quarterly or on a regular basis.
Leads that may be considered dead now may be on “hold” for future sales or turn into long term business customers. Many times leads do not convert immediately due to budget constraints, lack of resources, or perhaps a shortage in sales staff.
Once you have revived old contacts, draw them in with new products or services. Renew your sales relationship by asking qualifying questions and harvesting newly acquired information for future sales. Taking a few extra steps with an old lead list will build rapport with future clients and bring new long term business customers.
We provide marketing programs that can be focused on past customers. Our approach is always customized but a warm calling campaign can help your business reach out to prior customers that moved on due to products, services or price. A warm calling campaign can remind companies of your current offerings.