Summer Time and Sales
As with any business, during the summer month’s, people tend to take vacation to spend quality time with family. The kids are out of school and this is typically a good time to take time off from work.
In business, summer months can be hectic since we are trying to maintain sales during the slower months but also want to accommodate the schedules of our prospects. Reaching prospects can be cumbersome since scheduling is typically not the norm with later business hours and less people working the 8-5 schedule.
The plus side to summer scheduling is that gatekeepers also have a tendency to take vacation time during these months as well. This can be a great time to reach a prospect since they might be answering their own phones or doing their own correspondence.
Here are some ideas on how to reach contacts:
- Calling times: Set your calling hours early in the day, during lunch and after 5:00. Be mindful that without a gatekeeper or receptionist, prospects are more likely to answer calls and respond via email.
- In person visits: Set up time to “drop by” during the summer months. A lot of times, prospects don’t mind someone dropping information by or a brief visit to introduce your business and or offerings.
- Email blast: Use the summer months to send an email blast and follow-up campaign.
Take advantage of the laid back working schedule during the summer months. Set your sights on certain companies/industries and take this time to nurture the leads. Careful planning and time management will produce better results and maintain sale quotas during the summer month slow downs.