If you are planning to implement a telemarketing or lead generation campaign, cold calling scripts should be developed in writing so that your calling efforts will result in qualified sales leads and qualified sales appointments. Scripting should be short, concise, and direct to bring out the very best results.
Remember that you only have 15-20 seconds to make a strong first impression. Your mission for a cold call is to provide enough information to peak their interests, but not the intricate details of your offering.
As part of every commercial campaign, we always provide a complete program outline which includes scripting. Please contact us at 888-443-5247 if you want to know more about how we would approach your unique market.