What is a cold call? – This sounds like a simple question although not many people truly know the meaning of a cold call. The definition of a cold call is: make an unsolicited call on (someone), by telephone or in person, in an attempt to sell goods or services.
A cold call marketing program is one where you are reaching out to prospects that:
Do not know you or your business offerings.
Maybe their business did use services from your company in the past, but the prospect is new to the position and has not worked with you or aware of your company.
Might be a referral from a customer but has never talked with you.
What is a cold call? – The next level of call type is a warm call. What is the definition of a warm call: (Warm Calling) Calling current or previous customers or those who have signed up or otherwise agreed to receive a call from the company.
A warm call marketing program is one where you are reaching out to prospects that might:
Have worked with you or your business in the past.
Be following up to a direct mail piece or email blast.
Be a referral from a current or past client.
Regardless of what type of marketing program you choose-cold call or warm call, we can help.
Rich Enterprises Inc has been providing B2B custom marketing programs for 22 years. We offer cold calling, warm calling, lead generation, market research and appointment setting services for most business types. We know all businesses are different and need a custom marketing program to showcase their products and services and help their company grow.
Let us be your next marketing company! (888) 443-5247.
Since 1999, we have helped business across the USA and Canada reach their sales goals. We offer a suite of lead generation, telemarketing and inside sales services, that delivers the magic recipe to ensure your success!
Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must always seek new revenues and opportunities in order to succeed. Our core mission is to increase the sales and revenues of our clients by providing qualified sales leads and new appointments through cold calling, B2B telemarketing, business development, and inside sales services. Our business is growing your business!