What is a qualified lead?

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In telemarketing campaigns, a lead would be someone that has shown a certain level of interest in your product or service.  With most campaigns, the lead would need to be qualified further by addressing and answering a few qualifying questions.   Qualifying questions are designed to eliminate prospects that are not viable for your business or market.

If you opt to outsource your telemarketing campaign, you will need to work with that company to make sure that they address all qualifying questions and understand that value of the related answers. If you need help determining the best qualifying questions for your unique business, please feel free to contact us at 888-443-5247.