Age and Sales Calls – Have you ever heard the saying” You cannot teach an old dog new tricks?” Since I manage a team of marketing professionals, I see many different working styles. I work with a team of marketers that are between the ages of 35-75. The seasoned generation of marketers have their way of doing sales and are not readily open to change. They have been doing things a certain way that is successful for them and has worked for them in the past and don’t see a need to “Fix what is not broken”.
Age and Sales Calls – The younger generation (the newbies to the sales world) also have their way of prospecting and have a tendency to text or email but prefer not to make cold calls.
What works best – old fashion sales calls or modern selling?
The answer is in the marketing program. Since we are all so connected with smart phones, WI-FI and mobile devices, many prospects prefer a combination of old fashion phone calls as well as reaching out via email. I know when I am working and a call comes in, I have the option to answer the call or let it go to voicemail. I know that a call will take a minimum of 10-15 minutes depending on the conversation. I can respond to an email rather quickly and can respond on my available time whether its during business hours or not.
Rich Enterprises has a seasoned team of marketing professionals that make cold calls, warm calls and set appointments. The average age of our team is 45 years old. We have marketers that have been in sales for 20+ years and have proven sales records. We continually work/coach our team to get the best results for our clients.
Let us be your next marketing team! (888) 443-5247 or www.richworldwide.com