B2B Marketing Best Practices – Qualifying your prospect
B2B Marketing Best Practices: Qualifying Your Prospect
When you are preparing your marketing program, list the qualifying questions that are important to your organization. For example, when making telemarketing calls in the HVAC industry, one question that can be important to the sale or a qualifier would be the square footage of the building. Another question that is important to all industries is: “what is your budget cycle-yearly or as needed”.
Take the time to prepare your qualifiers before every marketing campaign. It is tough to make your presentation to the decision maker and being prepared can make the sale go smoothly.
Since 1999, we have helped business across the USA and Canada reach their sales goals. We offer a suite of lead generation, telemarketing and inside sales services, that delivers the magic recipe to ensure your success!
Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must always seek new revenues and opportunities in order to succeed. Our core mission is to increase the sales and revenues of our clients by providing qualified sales leads and new appointments through cold calling, B2B telemarketing, business development, and inside sales services. Our business is growing your business!