B2B Marketing Best Practices: Qualifying Your Prospect
When you are preparing your marketing program, list the qualifying questions that are important to your organization. For example, when making telemarketing calls in the HVAC industry, one question that can be important to the sale or a qualifier would be the square footage of the building. Another question that is important to all industries is: “what is your budget cycle-yearly or as needed”.
Take the time to prepare your qualifiers before every marketing campaign. It is tough to make your presentation to the decision maker and being prepared can make the sale go smoothly.
If you need assistance with your marketing program or more information on HVAC, contact us at Rich Enterprises Inc or check out our case studies at: http://www.richworldwide.com/case-studies.php