B2B Sales Development: Sales and the Economy
How can businesses plan for the present economy? This is tough since we seem to be on a financial roller coaster. Businesses need to have a strong business plan in place that allows for the ups and downs in sales. With an unstable economy, it is best to make every effort to continue with marketing programs.
Some businesses have opted for a baby steps approach to marketing with increases in their program as the results come in. The answer to steady business during an unsure economy would be continual marketing touches with a program that uses calling, marketing collateral and newsletter touches.
Tip: B2B Sales Development in an ongoing aspect of all successful businesses. Taking the time to make sales and marketing plans, and then measure the effectiveness of your plans will keep you on track to achieve your sales goals.
Contact us to get started on your next 3M telemarketing program (888) 443-2547.