Best B2B Lead Generation Strategies: Gatekeeper secrets – How to reach your decision maker when cold calling.
Gatekeepers serve a vital role. Their mission is often to direct callers to the right person or department, but their purpose can also be to protect your prospect from unwanted interruptions or calls. Your objective as a cold caller is to work directly with that gatekeeper and let them guide you in the right direction by letting you know which person or department you need to speak with.
For more gatekeeper secrets, you may want to review our eBook released on January 11.