Best Email Subject Lines – How important is an email subject line? The heading of an email or the subject line is often overlooked and thought to be the least important part of an email but keep in mind that the heading is the first thing a prospect sees and is the key to being read or deleted.
Here are tips on what works and what doesn’t:
- No generic subject lines. Generic emails don’t work for every client. How many times do we get an email that seems to be an auto-generated email and we just delete it? Avoid generic subject lines. Try to add a personal flare to seem as if you might know the contact such as “What do you think of this?” or “Can I get your feedback?” Make sure your subject line is related to why you are contacting the client and make the subject interesting.
- Don’t use the subject line as a sales pitch. Do not make your subject line appear to be too sales oriented. Keep your sales pitch for the email itself. The subject line needs to pique the interest of your prospect and encourage them to read further.
- Brevity is key. Keep your subject line short, sweet, and to the point. If you are emailing a prospect about a certain special, company update or immediate need, put that information in the subject line. Everyone is busy and wants to be able to distinguish important emails from junk/spam mail.
Best Email Subject Lines – Email marketing can be an excellent source of marketing. Use our tips to create emails that speak to a prospect with proper subject lines and information that will entice prospects to open their emails and entice future contact.
Emails are a great way to gently remind prospects of your business/services without harassment. Emails allow prospects to respond/reply at their leisure.
What’s your email marketing process? Do you need fresh ideas on what subject lines work?
Check out our marketing site: www.richworldwide.com