Broad Targets with a Specialty Niche – Upon inception, all businesses determine their business offerings and their target market. Once the basic business foundation is in place, you should develop a special niche within that market.
For example, if you are Landscaping services, determine what aspect of the industry you are offering, who you are targeting, and how to adapt your presentation.
Once the baseline is in place, create a marketing game plan for the new niche:
First – Identify your potential customers. Do you want to work with consumers or work in the commercial industry only? If you are targeting businesses, be prepared to talk about pain points and help them increase their revenue, while adapting those points to that unique target market.
Next – Complete market research. Find out what your competitors are offering and make your offer better. Know the pros and cons of your competition as well as demographics. Maybe your competition only works with customers in a certain area. Geographical research could be very important for successful niche marketing.
Finally – partner with a company that can help with Marketing. Choose a company that has experience with your market. What are their success rates with clients? Do they have references?
Broad Targets with a Specialty Niche – Rich Enterprises Inc provides marketing services to all commercial businesses but specializes in businesses that are unique with a boutique type offering. We know that marketing programs should not be cookie-cutter and create custom programs for our clients based on that concept.
Our programs include:
- Sample call scripts
- Sample voicemail scripts
- Sample email scripts
- Common objections and rebuttals
- Contact list based on certain criteria including SICs, geographics and employee count
If you are ready to grow your business and want to partner with a company that has the experience and the expertise to make that happen, check us out: www.richworldwide.com