Broad Targets with a Specialty Niche – Upon inception, all businesses determine their business offerings and their target market. Once the basic business foundation is in place, you should develop a special niche within that market.
For example, if you are Landscaping services, determine what aspect of the industry you are offering, who you are targeting, and how to adapt your presentation.
Once the baseline is in place, create a marketing game plan for the new niche:
First – Identify your potential customers. Do you want to work with consumers or work in the commercial industry only? If you are targeting businesses, be prepared to talk about pain points and help them increase their revenue, while adapting those points to that unique target market.
Next – Complete market research. Find out what your competitors are offering and make your offer better. Know the pros and cons of your competition as well as demographics. Maybe your competition only works with customers in a certain area. Geographical research could be very important for successful niche marketing.
Finally – partner with a company that can help with Marketing. Choose a company that has experience with your market. What are their success rates with clients? Do they have references?
Broad Targets with a Specialty Niche – Rich Enterprises Inc provides marketing services to all commercial businesses but specializes in businesses that are unique with a boutique type offering. We know that marketing programs should not be cookie-cutter and create custom programs for our clients based on that concept.
Our programs include:
Sample call scripts
Sample voicemail scripts
Sample email scripts
Common objections and rebuttals
Contact list based on certain criteria including SICs, geographics and employee count
Since 1999, we have helped business across the USA and Canada reach their sales goals. We offer a suite of lead generation, telemarketing and inside sales services, that delivers the magic recipe to ensure your success!
Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must always seek new revenues and opportunities in order to succeed. Our core mission is to increase the sales and revenues of our clients by providing qualified sales leads and new appointments through cold calling, B2B telemarketing, business development, and inside sales services. Our business is growing your business!