Characteristics of a Strong Telemarketer
A telemarketer’s job is tough and often times underestimated in the business world. Telemarketers carry a heavy load by supplying the bulk of sales and business leads.
Key traits to being a strong marketer would include having a pleasant voice, being able to think quickly on your feet, having a sense of humor as well as thick skin to shake off rejection.
A prospects first impression will set the outcome of your encounter. How can you convey trustworthiness, knowledge and surety all in one call? The answer is in the tone of your conversation.
Make your call conversational and not all business. Talk with customers as if they are a friend carrying on a conversation. Take time to hear what they have to say and answer their questions to the best of your ability.
The first step to a successful sales call is gaining attention. Next be prepared with objections and how to handle. Remember if a contact is asking intelligent questions, you are talking to the right person.
If you are unsure of the answer to a question, it is better to be honest and say something like “That’s a great question, why don’t I have Bob follow-up with you to answer your questions. He is the man with the answers”. This way you are letting the prospect know you are not sure of the answer but will get them to the right place.
Finally get ready for those tough rejections. Rejections can come from the infamous gatekeeper or the decision maker themselves. These types of calls are stepping stones to the ultimate goal.
Rejections are not personal but can beat down even the strongest marketer. Telemarketing can be a tough career choice, but with the right attitude and skill set, it can also be a very rewarding career.