Commencing a cold calling campaign -Before you begin an inside sales or cold calling campaign, there are several key questions you should address with your sales team:
What would a quality sales appointment look like? How would those leads or appointments be qualified? Are you looking for true leads or would in person sales appointments better suit your needs?
What questions need to answered to further qualify the lead? For example: When are you available to purchase new items? Budget cycle year or as needed?
What makes a lead or sales appointment viable? Do the viable leads need to have an immediate need or maybe your timeframe is within 6 months?
How many leads or appointments do they need to be effective? What is the threshold where they are most effective? How many qualified leads or appointments can they handle?
How will they convert those leads into sales and what tools could they use to more effective?
What is your sales process? Do you start with a warm call to introduce yourself and then sent info via email? Or is meeting face to face more your sales style?
If you are commencing a cold calling campaign, please remember that formulation of the program prior to calling efforts is critical. The program should be structured so that it meets your needs in terms of quantity, quality, and conversion.
Set realistic goals for the cold calling campaign. Maybe you are looking for x number of leads in the 1st forty hours of calls or maybe you would like to see 2 solid sales appointments in a 30-day time frame.
Since 1999, we have helped business across the USA and Canada reach their sales goals. We offer a suite of lead generation, telemarketing and inside sales services, that delivers the magic recipe to ensure your success!
Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must always seek new revenues and opportunities in order to succeed. Our core mission is to increase the sales and revenues of our clients by providing qualified sales leads and new appointments through cold calling, B2B telemarketing, business development, and inside sales services. Our business is growing your business!