Content is King – even in cold calling

With any website or blog, they say that “content is king” and heavily influences the amount of site traffic.  Content is King also applies to cold calling.   The best tracking system, the right contact list, and the best telemarketer are limited by the amount of content or talking points that they can readily share in their cold calling conversations.

Phone marketers need multiple key points to present and a wide range of selling points to get the highest conversion and lead rates.    When assembling a cold calling program, remember that Content is King and provide your team with a wealth of information and talking points.

If you need help with outsourcing your cold calling or need help training your team, please don’t hesitate to contact us today.