There are multiple ways to market in today’s business world. You can use US mail for direct mail or email marketing. What works best for most businesses? The general thought behind mailers is going to be cost and return. The traditional US mail outs are going to be the most expensive since printing and postage is costly. One benefit for hard copy mailers is going to be if the client is not in need of your product or service, they will hold your information for future use.
Email marketing can be the less costly and can produce faster results since electronic mailings are instantly accessible.
No matter which method you choose, follow-up is the key. Follow-up with each prospect to verify they received the information and see if there is anything you can do for their business.
Let us know if we can help with your cold calling campaign! (888) 443-5247.