First Impressions Are Everything in Sales

You never get a second chance to make a great first impression.   In any business that involves cold calling or sales, the first impression determines if you are able to move forward.    When cold calling you have only a matter of seconds to get your prospect’s attention.   Here are some tips for cold calling first impressions:

• Planned presentation – know what key points you want to present.
• Practice presentation – practice makes perfect.    Practice your presentation so that you can easily find the right words to convey your message.
• Precise presentation – please remember that you prospect needs your information to be shared quickly.
• Practice respect – remember that people are sometimes busy and are involved in many activities.   If you talk with a prospect at a bad time, ask them when would be a more convenient time to talk and follow through.

If you should need help with your team and their cold calling and presentation skills, please consider reviewing our training services.