Focus on phone conversations with cold calling


Too often, cold calling becomes mundane and we get in a pattern.   Telemarketers need to focus on the conversation at hand and truly hear what the prospect is saying while listening intently for other clues.    By listening and focusing, the marketer will be able to hear the message and will be able to be converse better while addressing the concerns or need of the prospect.

Cold calling should be considered a two way conversation and dialogue – which involves speaking and presenting, listening and hearing, and responding appropriately to objections.

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Melissa Landis

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