Internet Research to Supplement Cold Calling
All companies that start a marketing campaign will use a telemarketing list that is purchased from a list provider. There are many providers in the industry that sell current marketing lists for just about every industry.
Telemarketing lists can be purchased using many different qualifying factors including:
- SIC codes (Standard Industrial Classification)
- Business Description
- Employee Size
- Job title
- Geographical location
The list acquired might provide company names, contact names, titles, phone numbers and maybe an email address. The quality of the telemarketing list that is used in a marketing campaign can ‘make or break’ a campaign.
The list purchased might be rather dated and the information may need to be updated as you make your way through the list. Here are ideas on how to supplement your cold calls with fresh information.
First- Visit the website of the company you intend to contact to search for information that will assist with the sales process.
Next- check out the pages on the site that might provide helpful information:
Contact us- The contact us page will list information such as company name, address, fax number as well as a general email address.
Company- This section will provide information on Leader bios and management.
Press release- This page could be for news on this company as well as the latest press release.
Products and services – This section can give you a breakdown of products and services offered by the company.
About us– This page could give you the history of the company and their philosophies on doing business.
Taking the time to do your homework on companies might slow down the actual calling process but will make the overall calls more productive. Any type of information harvested from a company website puts you ahead in the game of sales.