Program manager role

reaching decision makers

Program manager role

When you begin a new program for a company, you will be working directly with a Program Manager. What exactly is a Program Manager and how does their role and responsibility interact with your program?


A Program manager is the person that handles the day to day activities for your account. They will oversee your program to ensure that activities are carried out in accordance with your specific specifications/ qualifications.


Here are a few of the tasks that might fall under the job description for the program manager:


1. Coordinates schedules of marketers. The program manager will be the person to set up a scheduled time for staff members to work the account based on budgeted and allowed hours. They will ensure the hours are worked in accordance to time zone specifications for each program.


2. Coordinates departmental functions in order to minimize delays in account progress. This might include coordinating conference calls or webinars to further train staff as to the products and services of the company account they are working.


3. Training-meets with team members on a regular basis to review daily and weekly results. Offers training and tips on how to boost production as well as assists with script changes and common objections to enhance program needs.


4. Monitors reporting-reviews daily reporting and reports to head managers to ensure account is moving in a positive direction. The reporting for each account is reviewed on a daily basis, weekly planning and monthly reports. Reviewing daily reports assists with patterns and changes that need to be addressed immediately.


5. Emails daily reports for accounts-The Program manager is the person you will receive daily reporting from. They are the go between for the staff and the owner of the company as well as upper management of the telemarketing/marketing firm.


The program manager sends reporting to account owners. The daily reports would include the daily all calls report with a line item for each call made for every company on behalf of the company we are calling for. This also includes individual reports for leads and appointments generated on behalf of your account.


6. Program development and refinement-The Program manager essentially oversees all aspects of the program and continuously makes suggestions for improvement.


A program manager is an individual that is creative, able to adjust to many different situations, and quick on their feet. They will have a positive, patient attitude about them and can act as a team member with many different hats.


The Program managers are someone that has worked as a telemarketer and fully understands the day to day workings of a successful campaign.  The program manager might be an adviser to a team or team member. They will also ensure projects are completed on time and within budget as well as develop solutions to program problems.


The success of a campaign fully depends on a qualified program manager to cement together all aspects of the program – from inception to success.

About Rich Enterprises, Inc.

Since 1999, we have helped business across the USA and Canada reach their sales goals. We offer a suite of lead generation, telemarketing and inside sales services, that delivers the magic recipe to ensure your success!

Melissa Landis

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