Purpose of a Telemarketing Pilot Program
Pilot programs have a specific purpose; they are trial programs or pilots to see what works best for a marketing program. Pilot programs are a way to test the waters without spending the bank. Using a pilot will allow full marketing strategies on a smaller scale to see if the program will work.
The best way to conduct a pilot program is to:
- Select a marketing company. Choose a company that has the experience to market your product or service. What is their success rate? How many of their pilot programs turn into long term marketing campaigns? Do they offer appointment setting or lead generation campaigns?
- Pilot term. Are you seeking a short term or long term pilot? Choosing a longer pilot program will allow for review and tweaks of the program. Doing this in the beginning stages of a marketing campaign, will provide a smooth long-term sales program as well as give you direction for your next sales step.
- Strategy. What are you hoping to accomplish during the test pilot? Do you want to market a new product or service or reach out to a new geographical area? Determine the purpose of your pilot.
- Means. How do you want to reach out to prospects? Do you want to use a telemarketing campaign? Or maybe a direct mail piece and then a warm calling campaign? Work with your chosen company to determine what method would work best for you and your business. Remember, this is a test program and multiple tweaks and changes might be necessary for optimal success.
There are many ways to start a pilot program. Careful planning and desired end results will help with the process. Rich Enterprises offers many programs for our clients. We offer multiple pilot programs, as well as long term marketing campaigns.