The biggest obstacle most sales organizations encounter when trying to close is sales price objection. How can you overcome?
Discovering the pain point for any sale is going to be the key in overcoming an objection. First-Inquire on the reasoning for delaying the purchase. If the price is truly the issue, offer a startup price or trial of your product or service.
Second– Change the way you market your product or service. If your focus is on features (bells and whistles), focus on how much money your product or service will save the prospect and mention how well your product or service has helped others in the same business.
In today’s economy, buyers are focused on needs and not wants. Most businesses will agree that the bottom line and saving money is going to be the deal breaker.
Rich Enterprises has complete marketing packages that include program outline with common objections and rebuttals customized for your business. Let us help with your next marketing program.