Script writing is a tough job unless you are seasoned in sales.
How can you create effective scripts?
- First-put together lists of questions that make your prospect viable.
- Second-list objections and rebuttals.
- Finally-talking points. What makes your product or service better than the competitor? How do you stand out?
A written script is a great way to tweak your marketing approach. Use a script for a trial period and track your results. Is the script working? Maybe you should simplify your approach. Who is your prospect? If you are seeking C-level contacts, try changing your calling times or methods of reaching the contact.
Scripts are a great foundation tool and a great place to start with your marketing program.
Let us help with your next marketing program. We have 10+ years experience in customized script writing, email marketing, cold calls, warm calling and market research.
Check us out: www.richworldwide.com