Soft selling in sales and telemarketing


What is the difference between hard sales and soft selling? In traditional sales (hard sales), you will get to the point of the conversation, push your product or service with an “I am not taking no” for an answer approach.

With soft sales, you are taking a more persuasive approach. You will need to take the time to learn what the customer needs, what they are budgeted for and what they feel would be an asset to their company.

Soft selling is simply developing a customer service rapport first and then selling your product or service second. This gives creditability to the marketer by letting the customer know their needs/interests come first.  Soft selling is often more effective for cold calling and telemarketing.

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