What is more productive – cold calls or warm calls?

What is more productive – cold calls or warm calls?  – This topic is something where everyone has their own opinion. In a recent sales meeting, we discovered one of our marketing professionals felt that cold calls are more productive and more effective.  Is this true? Does everyone feel this way?   In our line of business, in order for a marketing program to be a success, we need to have a true mix of cold calls and warm/follow-up calls and then finally the complete sale or appointment – depending on the goal.

Our team of marketing professionals contacts prospects and completes cold calls early in the week and sets up follow-up calls/ warm calls at the end of the week hoping for successes. Failing to utilize harvested data on prior calls is a waste of effort and money to our clients. A successful marketing program is one where a database is used for making calls in a certain order and documentation is detailed on every call.

We reach out to contacts one month and they may not have a need to budget for six months. Documentation and follow-up is crucial to every marketing campaign. We can’t be successful if we don’t take the acquired information and use it going forward for future contact with prospects.

Rich Enterprises Inc. has been providing successful marketing programs since 1999. Our marketing campaigns consist of lead generation, appointment setting, market research and direct market follow-up.

We provide everything needed for a successful campaign. We provide a program outline that includes sample call scripts, email scripts, voicemail scripts, common objections with rebuttals as well as confirmation scripts.

Let us be your next marketing partner!

Check us out: www.richworldwide.com    or Online Calendar – Schedule time to talk