Which is more productive-Cold calls or Warm calls?

This topic is something where everyone has their own opinion. In a recent sales meeting, we discovered one of our marketing professional felt that cold calls are more productive and more effective.  Is this true?  In our business, in order for a marketing program to be a success, we need to have a true mix of cold calls and warm/follow-up calls.

Our team of marketing professionals prospects and completes cold calls early in the week and sets up follow-up calls/ warm calls at the end of the week. Failing to utilize harvested data on prior calls is a waste of effort and money to our clients. A successful marketing program is one where a database is used for making calls in a certain order and documentation is detailed on every call.

Rich Enterprises Inc. has been providing successful marketing programs since 1999. Our programs consist of lead generation, appointment setting and direct market follow-up. Let us be your next marketing partner!

Check us out: www.richworldwide.com