B2B Lead Generation

How to select a contact list - A contact list is the most important part of any marketing program. Choosing the best direction for your contact list depends on many factors. First – what is your geographical area? Are you trying to stay within a certain mileage from your home base for in-person appointments? Are you ...

Distinguishing your business from the competition - One great way to start distinguishing your business from the competition is to provide great customer service. Provide services to your customers that may be unique to all of the other companies out there. Perhaps you can provide a 24-hour customer service program such as a 24/7 emergency ...

The proverbial staller - Your ideal client is going to be one that says yes to everything you have to offer. Unfortunately, that is not always going to happen in most business sales. You will run into the proverbial staller. The proverbial staller is a prospective client that is going to come up with every ...

Start Your Marketing Campaign with a Bang   Successful marketing campaigns are carefully researched; well-thought-out as well as focused on details, and easily executed with precision. Planning a marketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of a script.    First, define your product or ...

Trade show tips - Deciding whether to attend a tradeshow is a big decision. Tradeshows bring people together and showcase new and existing technologies and products. There are many benefits to attending a trade show: 1. Networking. This gives you an opportunity to meet and greet people in your industry. This is a once or ...

Overcoming sales slumps - Every business owner can relate to sales slumps. Sales slumps and declines are unpredictable and are triggered by uncontrollable events. These events might include: Changes in product demand.Competition and new products.Seasonal slumps – tax time, holidays, or other times where business is slow throughout the industry. Remembering that a sales slump ...

Positive outlook equals positive outcome - When we meet potential customers, whether by phone or in person, our attitude can determine the outcome of that meeting. Have you ever been to a place of business with very poor customer service? The first impression with lack of customer service is enough to make you leave that ...

Common objectives encountered by our team - When you are in a sales position, there will be times when your prospective customer raises objections and provides reasons why they don’t want to buy from you or sign up for a service. Here is a poll of a few of our staff members, what objections they ...

Sticky contract negotiations - Establishing your contract and terms can be the most important aspect of your business. Business clients might have contractual questions and request minor revisions to the final contract. Be flexible with terms to accommodate clients that might have special requirements for their business. Setting up a general service contract with selectable ...