Sales Pilot Benefits for Marketing Programs
The purpose of a sales pilot program is to test the marketing waters for your business. Pilot programs are trial programs or pilots to see what works best for a marketing program. Pilot programs are a great way to test the waters without breaking the bank. Using a pilot program will allow full marketing strategies on a smaller scale to see if the program is a fit for your business.
How to Conduct a Pilot Program
The best way to conduct a pilot program is to:
1. Select a Marketing Company-
Choose a company that has the experience to market your product or service. What is their success rate? How many of their pilot programs turn into long-term marketing campaigns? Do they offer appointment setting or just lead generation campaigns?
2. Pilot Term
Are you seeking a short-term or long-term pilot? Choosing a longer pilot program will allow for review and tweaks of the program. Modifications in the early stages of a marketing campaign, will provide a smooth long-term sales program as well as give you direction for your next sales step.
3. Strategy
What are you hoping to accomplish during the test pilot? Do you want to market a new product or service or reach out to a new geographical area? Determine the purpose of your pilot.
4. Means
How do you want to reach out to prospects? Do you want to use a telemarketing campaign? Or maybe a direct mail piece and then a warm calling campaign? Work with your selected company to determine what method would work best for you and your business. Remember, this is a test program, and multiple tweaks and changes might be necessary for optimal success.
Get Started With Rich Enterprises B2B Telemarketing
There are many ways to start a pilot program. Careful planning and desired end results will help with the process. Rich Enterprises offers many programs for our clients. We offer multiple pilot programs, as well as long-term marketing campaigns.
We provide complete packages including a contact list, program outline with sample marketing scripts including call, email and voicemail scripts. Our packages include ramp-up time for your new database as well as training with the selected marketer for your campaign-all at no extra charge.
Some of our services include: Lead generation/appointment setting, cold calling, warm calling and telemarketing. If you need any help with your marketing efforts: check out our website or contact our team today.
