Decision makers are bombarded by sales calls
every day. Even though talking to you may only take three or four minutes of
their time, the thought of having to talk to a sales person when busy is not
high on their agenda.
Often times when on a cold call after you have
identified yourself, the company you are with and a brief reason for your call;
the gatekeeper will tell you the decision maker is busy and you will need to
call back later in the day or another day. How many times have we called
back to talk to the decision maker after being given a specific call back day
and time and they are still not available?
Here are tips on
alternate ways in reaching a Decision Maker:
Receptionist: Let the receptionist
know you called earlier and was told the decision maker would be available at
(Ex: 10:00 a.m.) and you are calling back. If you have called several times,
ask if it’s possible to page the decision maker.
Cell Phone: If the receptionist provides the decision
makers cell phone, use this as an alternate method to reach them. If you
acquire the cell number by other means, I would not reach out to the contact
without permission. Not everyone likes to be contacted via cell.
Direct Line: Ask the gatekeeper for a direct phone line or
extension. Try to reach the decision maker via the direct number at peak times
when you might catch them at their desk (first thing in the mornings, lunch
time and at the end of day). These time frames will vary with professions.
Email: Email is a great tool for communication. Most
decision makers have access to email via cell phone or mobile device. Emails
allow contacts to respond when they are available.
The receptionist can be helpful or they can hinder your chances of getting through to a decision maker. Often time, we are not aware of the decision-making power of the infamous gatekeeper and we need to keep that in mind when talking with them.
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Since 1999, we have helped business across the USA and Canada reach their sales goals. We offer a suite of lead generation, telemarketing and inside sales services, that delivers the magic recipe to ensure your success!
Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must always seek new revenues and opportunities in order to succeed. Our core mission is to increase the sales and revenues of our clients by providing qualified sales leads and new appointments through cold calling, B2B telemarketing, business development, and inside sales services. Our business is growing your business!