The purpose of a sales pilot program is to test the marketing waters for your business. Pilot programs are trial programs or pilots to see what works best for a marketing program. Pilot programs are a great way to test the waters without breaking the bank. Using a pilot program will allow full marketing strategies on a smaller scale to see if the program is a fit for your business.
How to Conduct a Pilot Program
The best way to conduct a pilot program is to:
1. Select a Marketing Company-
Choose a company that has the experience to market your product or service. What is their success rate? How many of their pilot programs turn into long-term marketing campaigns? Do they offer appointment setting or just lead generation campaigns?
2. Pilot Term
Are you seeking a short-term or long-term pilot? Choosing a longer pilot program will allow for review and tweaks of the program. Modifications in the early stages of a marketing campaign, will provide a smooth long-term sales program as well as give you direction for your next sales step.
What are you hoping to accomplish during the test pilot? Do you want to market a new product or service or reach out to a new geographical area? Determine the purpose of your pilot.
How do you want to reach out to prospects? Do you want to use a telemarketing campaign? Or maybe a direct mail piece and then a warm calling campaign? Work with your selected company to determine what method would work best for you and your business. Remember, this is a test program, and multiple tweaks and changes might be necessary for optimal success.
Get Started With Rich Enterprises B2B Telemarketing
There are many ways to start a pilot program. Careful planning and desired end results will help with the process. Rich Enterprises offers many programs for our clients. We offer multiple pilot programs, as well as long-term marketing campaigns.
We provide complete packages including a contact list, program outline with sample marketing scripts including call, email and voicemail scripts. Our packages include ramp-up time for your new database as well as training with the selected marketer for your campaign-all at no extra charge.
Some of our services include: Lead generation/appointment setting, cold calling, warm calling and telemarketing. If you need any help with your marketing efforts: check out our website or contact our team today.