Cold calling can be a cumbersome task. Use idle time between calls productively by researching companies via the Internet. You can review company information, management bios, as well as press information to give an edge to an otherwise “cold call”.
The management information will give you correct contact information or new life to an old list. If you learn that a company is in the market to release a new product or service, pitch your product or service that will compliment their offerings.
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