B2B Lead Generation

Training, Tips, Tools & Resources

Generate sales leads, customers, and revenue.

  • Managing sales reps - Managing people in any business is certainly tough, but managing independent sales reps can be even tougher.   Sales reps by nature are full of personality and independence, but harnessing those multiple personalities and independent natures into a cohesive sales team takes finesse and flexibility.   Managing sales reps can be challenging and ...

  • Start Now to Kick Off Your Marketing Campaign     Since the New Year is here, we need to jump-start our business marketing Resolutions to meet our goals for the year. Deciding what is going to be your successful game plan for 2021 can be quite a challenge.   Here are some tips for a ...

  • Business Ethics and Sales - Building an image for your business is a tough job. Not only are you representing your company but so are the contractors or employees that work for you.  What do you want people to think about you when your company name is mentioned? You want them to know your company ...

  • As entrepreneurs, you may be familiar with nurturing warm leads. In many experiences, an initial cold call can pose as a challenging feat; therefore, getting past the cold call would open the door for the next best type of prospect, the “Warm Lead.” A warm lead is what most business people dream of getting so that ...

  • Top 3 old school sales lines - Everyone starts a call with a conversation starter. Some sales people like to use the same old sales pickup lines. Here are the top 3 that we often hear: 1.     “This is not a sales pitch”.  It is really unnecessary to start a conversation with something that is ...

  • The purpose of marketing is to let prospects know about the product or services you offer and to persuade them to buy or use them for their business. Effective marketing is letting people know about your product or services repeatedly. •   Analysis is the first step to developing an effective marketing strategy.What are my goals for my ...

  • Importance of a sales pipeline -For every new client, there are specific stages or phases that need to be taken.   A typical sales pipeline might include the following phases: Lead identified – There is an initial conversation or point of contact.    The company indicated they are interested by requesting information through your website or contacts ...

  • Rich Enterprises Inc will be closed on Monday December 21, 2020 through Monday January 4, 2021. We will resume normal business hours on Tuesday January 5, 2021. The marketing team at Rich Enterprises, Inc wishes you peace, joy and prosperity throughout the coming year. Thank you for your continued support and business through covid 19 ...

  • Effective Use of Marketing Collateral   Every business should have a collection of marketing collateral pieces to represent their products and services. These pieces might include brochures, data sheets with an overview of your product or service features and white papers of a technical nature showing why your products or services are useful to your ...

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