B2B Lead Generation

There are many directions to take for a successful marketing campaign and one of those is going to be using email to supplement your marketing campaign. Technology allows for email to be a primary source of communication with prospects. Email marketing techniques are often key since they allow for quick communication with your customer base. ...

Processing feedback from a telemarketing campaign is an important part of any marketing program. Feedback allows businesses to modify their sales approach. Reviewing daily sales trends and reading notes of comments that were harvested during sales calls will allow businesses to make necessary changes to their marketing program and boost overall results. Being a great ...

Commencing a cold calling campaign -Before you begin an inside sales or cold calling campaign, there are several key questions you should address with your sales team: What would a quality sales appointment look like?   How would those leads or appointments be qualified? Are you looking for true leads or would in person sales appointments ...

Cost Conscious Buyers - Why do some businesses, with top priced products and services, thrive in a market where competitive pricing is a major selling point? The reason is a simple one. Successful businesses explore and find out the concerns of the buyer as to why they are being cautious about price. You can learn ...

What makes a great marketer? This is really a tough question since not any two sales people are alike. Everyone’s sales style and approach is just as different as their genetic make-up. You may find that some marketers are similar in traits such as organization and tenacity but not going to be the same in ...

Listed below are some very good reasons why B2B telemarketing works within the commercial and industrial sectors: • Cost efficient• Promotes products and services (company name recognition)• Identifies prospects• Qualifies prospects• Sets appointments• Confirms appointments• Collects emails, telephone numbers and address verifications• Follow-up calls• Enhances other marketing resources• Marketing research Telemarketing used to reach B2B ...

Probing questions are all the same, or are they? There are many tricks and tactics that salespeople use to “get to the point”. The probing/qualifying questions that you use can make or break a sale. What are the top probing questions? Are you in the market for a product or service?Are you involved in the ...

Powerful Words That Sell - Every good sales person knows that having the ability to express themselves will give them the needed success in sales. What are the most powerful words in sales? While the answer may vary and is subjective, here are my choices: You - this is a powerful word because in sales, ...

As a business manager, we are always seeking ways to bring new business to us. What programs can we put in place that could essentially bring business to our door? Do referral programs work? Referrals programs are great since the business owner can determine the standards and rules for the referral program. There is nothing ...