B2B Lead Generation

Learn tactics for getting past the gatekeeper in your cold calling strategies.

The Importance of Sales Projections - Sales projections are an integral part to the success of your business. Putting a sale projection in place will plan for growth. Research your product or service so that you can make a comprehensive projection for your business.  Some things you may need to take into account for a ...

Keeping your sales pipeline full is quite the challenge. In sales, we always think the best way to build business is to add new clients. New clients are tough to get. First you have to gain their interest, second-pitch your product or service and finally- get them to sign on the dotted line. How are ...

Is industry lingo important? Learn why it establishes credibility and how to research so you can find what you need.

Short touches are gentle sales reminders. Learn how to leave effective voicemails with cold calling tips.

Strategic Pausing in Scripting - So often in the Sales and Telemarketing business, we feel that to sell we need to talk and talk. Many sales people overlook listening skills, instead believing that if they are not saying something they will lose control over the sales process and therefore lose the sale. Ask a question ...

There are many directions to take for a successful marketing campaign and one of those is going to be using email to supplement your marketing campaign. Technology allows for email to be a primary source of communication with prospects. Email marketing techniques are often key since they allow for quick communication with your customer base. ...

Processing feedback from a telemarketing campaign is an important part of any marketing program. Feedback allows businesses to modify their sales approach. Reviewing daily sales trends and reading notes of comments that were harvested during sales calls will allow businesses to make necessary changes to their marketing program and boost overall results. Being a great ...

Commencing a cold calling campaign -Before you begin an inside sales or cold calling campaign, there are several key questions you should address with your sales team: What would a quality sales appointment look like?   How would those leads or appointments be qualified? Are you looking for true leads or would in person sales appointments ...