B2B Lead Generation

Training, Tips, Tools & Resources

Generate sales leads, customers, and revenue.

  • Do you have a customer that is just hard to deal with and is tough sale to close- One Tough Customer? Best practices determine the best approach for the hard to work with prospect is going to be listening. Many prospects are looking at purchases in a new light. Prospects are busy and need products ...

  • Most companies judge their incoming cash flow by their sales pipeline. A sales pipeline starts first as a prospective lead, then advances to a qualified prospect and finally a customer or client. What is the importance of keeping a full sales pipeline? Here are ideas on how to keep your pipeline fresh: 1. Marketing program ...

  • Build a Sales Pipeline Through TelemarketingCan you use telemarketing to build your sales pipeline? We have provided comparison for two approaches on adding new prospects to your pipeline:   1.   B2B - In Person Approach: Most people think it is much better to influence a prospect with an in-person meeting. Face- to-face contact in sales goes ...

  • Every marketing program starts out with a plan. The plan will have an objective or predetermined goal that will gauge the success rate of the marketing campaign. Successful marketing campaign tips can boost success rates. What can you do to ensure a successful marketing campaign? Here are a few ideas: 1. Planning - Careful planning ...

  • Value Added Sales Techniques for the Savvy Sales Person   Most sales programs put emphasize on the price of the product or service they are selling. Another approach to sales is value added selling. This provides marketing professionals a unique edge for sales by selling customers on the actual value and need of the product ...

  • Are you using an effective marketing program for businesses? All successful businesses have to participate in some type of continual marketing. The marketing program can be direct mail pieces and call follow-up or lead generation and appointment setting type marketing programs that have scheduled touches with new prospects. Do you know if you are using ...

  • If you want successful sales calls, you'll need to look for optimal calling hours. I have been in telemarketing sales for over 15 years. There are four categories to be taken in to consideration for optimum calling times to acquire best results in reaching decision makers. 1.   Industry Type2.   Profession 3.   Day of Week 4.   Time of Day   ...

  • In sales, everything is goal driven. Business owners have daily, weekly and monthly sales goals or quotas to shoot for in order to reach the intended number of sales in order to be a profitable business. What type of expectations do you have for your sales team? Is your team going to do everything within ...

  • Being an HVAC salesman is a tough job and keeping your technique fresh can be quite the challenge. One way to boost Mechanical sales is to arm yourself with sales ammunition. What exactly is sales ammunition? Statistics. Stats can be the tool you pull out of your hat to convince a hard sell to purchase ...

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